PRIVACY POLICY
Last Updated: [DD/MM/YYYY]
1. Collection of Personal Information
Eleanor Patterson collects the following information when you use our services:
- Identity Data: Name, contact details, date of birth
- Transaction Data: Purchase history, payment details (processed via secure third parties)
- Technical Data: IP address, browser type, device information
- Preferences: Size selections, wishlist items
2. How We Use Your Information
| Purpose | Legal Basis |
|---|---|
| Order processing | Contractual necessity |
| Customer service | Legitimate interests |
| Marketing communications | Your consent |
| Fraud prevention | Legal obligation |
3. Disclosure of Information
We may share your data with:
- Service Providers: Payment processors (Stripe, PayPal), logistics partners (Australia Post)
- Legal Authorities: When required by Australian law
- Business Transfers: In case of merger/acquisition
4. Your Rights Under Australian Privacy Law
You have the right to:
- Request access to your personal information
- Correct inaccurate data
- Opt-out of direct marketing
- Make a privacy complaint via OAIC
Exercise these rights through our Privacy Dashboard
5. Data Security Measures
We implement:
- SSL encryption (256-bit)
- Regular penetration testing
- PCI DSS compliance for payments
- Staff privacy training
6. International Data Transfers
For international operations:
- Data may be transferred to the US/UK under EU Standard Contractual Clauses
- We ensure equivalent protection for Australian data
7. Retention Periods
We retain your information:
- For orders: 7 years (tax compliance)
- For accounts: Until deletion request
- For marketing: Until consent withdrawal
8. Cookies & Tracking Technologies
We use:
- Essential cookies: Shopping cart functionality
- Analytics cookies: Google Analytics (anonymized)
- Marketing cookies: Only with consent
Manage preferences at Cookie Settings
9. Children’s Privacy
We do not knowingly collect data from children under 16 without parental consent.
10. Policy Updates
We will notify you of material changes via:
- Site notifications
- Email (for account holders)
- Updated “Last Updated” date
11. Contact Our Privacy Officer
For privacy concerns:
- Privacy Request Form
- Email: [email protected]
